Silverbear Membership Blog

We have seen from the last post that social media is becoming one of the most popular areas of the Internet. People are using Facebook, Twitter and LinkedIn to communicate with each other and promote ideas and information. So how can membership organisations use social networking sites to communicate with their members? There’s more to sites like Facebook than just creating a business page and updating your status.

Facebook is one of the largest social networking sites on the Internet. It has more than 400 million active users, more than 5 billion pieces of content (such as web links, news stories, blog posts, photo albums etc) and Facebook pages (pages that are commonly created by businesses) have created more than 5.3 billion fans.

So the power of Facebook is immense. People are used to using it as a platform for communication, and membership organisations are starting to understand the value that lies within in.

The key to Facebook is its ability to communicate different messages and information...