Silverbear Membership Blog

Part 2 of our Social Media & Membership Series So now we understand a little more about Twitter, the real question is how can Twitter be used to communicate with your members effectively?

You need to consider what kind of Twitter account to open, if you are a large membership organisation you should consider opening an account that is dedicated to each membership segment. However if you are a smaller membership organisation then a general corporate account might suit your needs better.

Once the Twitter account(s) has been opened you are able to brand in line with your association, a familiar logo or icon should be used as your profile image and a branded background should be created and ensure your biography is succinct.

Now you need to delegate an individual or a team to monitor and have ownership of the account. Select carefully as it is vital that any communication from or to the account is managed and monitored by someone who understands the medium. Social media can be very effective,...