Silverbear Membership Blog

Accurate Data! Clean Data! Up to date Data! For any customer focused organisation and probably most especially for membership organisations, data is an essential ingredient to delivering a top class service to your members or customers. Being able to keep your data clean and de-duped can be a very difficult and not to mention time consuming task unless it is planned for and built into the day to day management of membership information.

Membership data comes from several sources: Business cards collected at events Website form submissions Completed membership forms Details provided via telephone or email Faxes received And many other conduits Can I hear everyone shouting “a centralised repository”? This is a key requirement for core membership organisations to manage their data. There really is nothing more damaging and unprofessional to a members view of an organisations perception of them, than being mistakenly communicated to by two areas of the same organisation who...