Silverbear Membership Blog

As consumers all of us form purchasing decisions dependent on a number of criteria

Do we need this item? Can we afford what we want? Are we comfortable about buying it from this outlet or person? Several of the standards are empiric i.e. Do we possess the cash available, but the majority of the criteria are, usually, emotional:

Do we “like” what we are buying? Do we “feel” comfortable about purchasing it Do we “feel” valued by the person offering it to us, and so on We may buy an item one day because we “feel” good about it, but not buy the identical thing on an alternative day because our feelings are different and we don’t feel so good about it. In the majority of cases, our “feeling good about it” position has nothing at all to do with the artefact or service itself but more to do with our overall emotional condition.

This emotional side of things plays a vital part in becoming and remaining a member of a membership association. In 1943 Abraham Maslow...