Silverbear Membership Blog

In our previous blog posts on this subject I have already covered Internal Communication Methods and Membership Web Portal . The third and final part of this blog will cover Reporting & Analysis and Integration.

Reporting & Analysis Increasing the efficiency in the level and type of service you offer to your members can really only be accomplished by measuring and analysing the feedback you get from your members. This can be a very complex and time intensive activity which is often pushed aside as there always seems to be more urgent matters to take care of! Being able to identify your membership clusters, such as geographic breakdown, job titles, profiles, dashboards and KPIs is fundamental. The segmentation of your membership base and the ability to analyse detailed reports will make sure membership managers are able to analyse their members such as the who, what, where and why, whilst still ensuring each membership group receives relevant and targeted communication.

As membership organisations...