Silverbear Membership Blog

In part 1 we covered why social networking is important for membership organisations and examined how effective LinkedIn could be. This post will look at Facebook and Twitter.

Facebook A Facebook page is a customisable presence for an organisation, product or public personality to join the conversation with Facebook users. The page focuses on the flow of content posted by the page administrators.

By influencing the real connections between friends on Facebook, a page lets fans become brand campaigners. Posts by the page will start to appear in News Feeds, giving pages a stronger voice to reach their fans.

Using Facebook as an effective...

As a membership organisation you consistently find yourself surrounded by issues such as retention of existing members and attracting and capturing new members. More conventional methods of marketing such as; direct mail and events are becoming increasingly expensive and therefore more organisations (not just membership ones) are turning to social media and online networking as a platform and channel to communicate with new members and as a means to add and show value to existing members.

Social networking is becoming more important to membership organisations because:

It facilitates engagement with specific targets It can help to amplify knowledge and awareness around various membership campaigns It can encourage...

We have seen from the last post that social media is becoming one of the most popular areas of the Internet. People are using Facebook, Twitter and LinkedIn to communicate with each other and promote ideas and information. So how can membership organisations use social networking sites to communicate with their members? There’s more to sites like Facebook than just creating a business page and updating your status.

Facebook is one of the largest social networking sites on the Internet. It has more than 400 million active users, more than 5 billion pieces of content (such as web links, news stories, blog posts, photo albums etc) and Facebook pages (pages that are commonly created by businesses) have created more than 5.3 billion fans.

So the power of Facebook is immense. People are used to using it as a platform for communication, and membership organisations are starting to understand the value that lies within in.

The key to Facebook is its ability to communicate different messages and information...