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    <title>Silverbear Membership Blog</title>
    <description>Silverbear Membership Management blog is targeted at organisations with membership bases such as societies, clubs and other group organisation, helping them to manage the communication, feedback and engagement with their members.

We will be discussing key industry news, trends and hot topics, as well as talking about how software can help you attain and retain your membership base.</description>
    <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/BlogId/1/Default.aspx</link>
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    <pubDate>Fri, 18 May 2012 22:07:52 GMT</pubDate>
    <lastBuildDate>Fri, 18 May 2012 22:07:52 GMT</lastBuildDate>
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      <title>Part 3 of our Membership Management &amp; Twitter Series</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/32/Part-3-of-our-Membership-Management-Twitter-Series.aspx</link>
      <description>&lt;h2&gt;What should you tweet about?&lt;/h2&gt;
&lt;p class="Default"&gt;Planning your tweets can be a daunting task. It’s vital that you come across as useful, engaging and interesting. Twitter accounts that constantly promote their own agenda do not do well on Twitter. The goal is to share information, provide advice and help to others, and to become a trusted platform for those in your industry. &lt;/p&gt;
So what kind of things should you tweet about? &lt;br /&gt;
&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;Association announcements: Such as new events, new members, new features/benefits etc.&lt;/li&gt;
    &lt;li&gt;Updates: Any changes to your association that members should be aware of&lt;/li&gt;
    &lt;li&gt;Answer Questions: People might ask questions about your association – the membership types available, the benefits members can expect, cost etc.&lt;/li&gt;
    &lt;li&gt;Ask Questions: Ask your network of followers questions that can help improve your membership offering – what do they want to achieve from their membership, what events are they looking forward to, what do they think can be improved?&lt;/li&gt;
    &lt;li&gt;Retweet: This is where you retweet (RT) another users tweet. Things to RT could include positive feedback regarding your association or an event that you’d like to share, tweets from suppliers or sponsors talking about your association, or relevant industry news. Anything that you see in your news feed that you think is worth sharing with your followers&lt;/li&gt;
    &lt;li&gt;Links to useful content: If you see an article on the web that is relevant to your event or industry, you can tweet a link to the webpage with a comment. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Managing Your Twitter Account&lt;/h2&gt;
&lt;div&gt;Twitter is a social tool and never shuts down. People can contact you via your Twitter account 24/7. For this reason it’s important that you have a person or team who has complete ownership of the account. The account should be monitored and updated on a regular basis (in the immediate lead up, during and post event time, this level of monitoring should be increased).&lt;br /&gt;
&lt;p&gt;Twitter is all about engagement and if you are using it as a communication tool, all direct contact (i.e. tweets directed to you or direct messages) must be responded to as soon as possible. &lt;/p&gt;
&lt;p&gt;A key selling point of Twitter is its level of immediacy as a platform. Many of the largest news stories in recent times have been broken on Twitter, and people affected by world events often use Twitter as a method of communication. It’s updated constantly and as such, anyone serious about using it, must be able to commit to it as a platform which requires constant monitoring.&lt;br /&gt;
&lt;br /&gt;
&lt;/p&gt;
&lt;h2&gt;Responding to Negative Tweets&lt;/h2&gt;
&lt;p&gt;Many people are worried about using Twitter due to the high public level of communication it provides. Anyone is able to sign up to Twitter and write a negative tweet about an individual or organisation.&lt;/p&gt;
&lt;p&gt;This is something that often puts associations off using Twitter completely. However, the key thing to remember is that those negative tweets will exist on Twitter whether you are there or not. &lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;You can only deal with negative tweets if you know about them – not being active on Twitter also means that it’s unlikely you’ll be monitoring it for mentions of your association. This means that any negative tweets will go unnoticed and unresponded, which often makes the situation worse. &lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p class="Default"&gt;Monitoring Twitter for certain keywords such as your company name or event name means that you’ll be aware of any tweets that are relevant to you. If anyone posts anything negative, it’s vital that you respond to it as quickly as possible. If it’s a complaint, try to explain what happened, apologise or request their contact details so you can contact them outside of Twitter. &lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Dealing with negative tweets and complaints in a public forum gives you the opportunity to show how good your customer service levels are. Companies are humanistic and as such will always make mistakes; people are aware of that. It’s how you respond to that complaint that differentiates you from your competitors. If a member’s complaint gets ignored, this can sometimes cause them more irritation than the original complaint itself. &lt;/p&gt;
&lt;p&gt; Following up the complaint via Twitter shows to the aggrieved Twitter user and to your whole network that you are actively engaged in ensuring you provide high value and high quality customer service.&lt;br /&gt;
&lt;br /&gt;
&lt;/p&gt;
&lt;h2&gt;Silverbear Membership Software&lt;/h2&gt;
&lt;p&gt;Silverbear Membership is a comprehensive online software solution that enables you to manage all parts of the membership process. As standard, it includes a social media module.&lt;br /&gt;
&lt;br /&gt;
Combining many years of practical experience, Silverbear Membership software is designed to provide a complete end-to-end environment specifically for the online and offline management of members in Membership Bodies, Associations and Not for Profit organisations.&lt;br /&gt;
Features include:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Membership Management&lt;/li&gt;
    &lt;li&gt;Financial Management&lt;/li&gt;
    &lt;li&gt;Event Management&lt;/li&gt;
    &lt;li&gt;Member Communication&lt;/li&gt;
    &lt;li&gt;Membership Reporting and Analysis&lt;/li&gt;
    &lt;li&gt;Business System Integration&lt;/li&gt;
&lt;/ul&gt;
Built into Silverbear Membership is a social media module. This lets you manage and control all your social network accounts from one platform – saving you time and giving you more control. &lt;br /&gt;
&lt;br /&gt;
If you would like more information on Silverber's Membership solution then please contact us on &lt;a href="http://www.silverbearmembership.co.ukmailto:" class="ApplyClass"&gt;membership@silverbear.com&lt;/a&gt; or call us on &lt;strong&gt;0800 342 3060&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
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&lt;/div&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/32/Part-3-of-our-Membership-Management-Twitter-Series.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: twitter,Membership software,membership management,communicating with  members,social media &amp; membership&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/5/Default.aspx&gt;Social Media&lt;/a&gt;&lt;/div&gt;</description>
      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx">CRM</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/5/Default.aspx">Social Media</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/32/Part-3-of-our-Membership-Management-Twitter-Series.aspx#Comments</comments>
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      <pubDate>Tue, 15 Nov 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=32</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/39/Default.aspx">twitter</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/4/Default.aspx">Membership software</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/41/Default.aspx">communicating with  members</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/42/Default.aspx">social media &amp; membership</blog:tag>
    </item>
    <item>
      <title>Can Twitter Really Be Used to Communicate with Your Members? </title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/31/Can-Twitter-Really-Be-Used-to-Communicate-with-Your-Members.aspx</link>
      <description>&lt;b&gt;
&lt;h2&gt;Part 2 of our Social Media &amp; Membership Series&lt;/h2&gt;
&lt;/b&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;So now we understand a little more about Twitter, the real question is how can Twitter be used to communicate with your members effectively?&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;You need to consider what kind of Twitter account to open, if you are a large membership organisation you should consider opening an account that is dedicated to each membership segment. However if you are a smaller membership organisation then a general corporate account might suit your needs better.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;Once the Twitter account(s) has been opened you are able to brand in line with your association, a familiar logo or icon should be used as your profile image and a branded background should be created and ensure your biography is succinct.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;Now you need to delegate an individual or a team to monitor and have ownership of the account. Select carefully as it is vital that any communication from or to the account is managed and monitored by someone who understands the medium. Social media can be very effective, however if not managed or monitored correctly it could come under some negative feedback.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;Membership organisations run a number of events and Twitter can help you promote a specific membership event, the campaign should begin at the same time as the initial event marketing campaign.&lt;/p&gt;
&lt;h3&gt;#Hashtags&lt;/h3&gt;
&lt;p&gt;When you first start using Twitter the number of hashtags flying around can seem quite daunting, however, hashtags are used to mark keywords or topics in a tweet. It was originally created by Twitter users as a way to categorise messages.&lt;br /&gt;
&lt;br /&gt;
You can create a hashtag to match the membership segment, feature or specific event, however a word of advice, you should ensure that this is kept to the minimum number of characters as possible, so as not to take up valuable space in the 140 character tweets. Once this has been set up get promoting, let your colleagues, staff, members, prospective members and all other stakeholder know and encourage people who is tweeting to use within their updates. This way both the association and members can monitor what is being said and answer any questions.&lt;/p&gt;
&lt;b&gt;
&lt;h3&gt;Generating a High Quality Network&lt;/h3&gt;
&lt;/b&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;Add your Twitter username to all relevant marketing communication, including emails, collateral and direct mail. To start raising your profile on Twitter you need to start following relevant Twitter users &amp; engaging with them. Look for;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Members &lt;/li&gt;
    &lt;li&gt;Industry leaders &lt;/li&gt;
    &lt;li&gt;Prospect members &lt;/li&gt;
    &lt;li&gt;Suppliers &lt;/li&gt;
    &lt;li&gt;Those in the local community &lt;/li&gt;
    &lt;li&gt;Those from relevant industries &lt;/li&gt;
    &lt;li&gt;Other membership associations &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It is key that the account starts to generate a high quality network, so don't look at the number of followers, look at the type of follower.&lt;br /&gt;
&lt;br /&gt;
In Part 3 of our Twitter &amp; Membership blog series we will be looking at What to tweet about, managing your Twitter account &amp; how to respond to negative tweets.&lt;br /&gt;
&lt;br /&gt;
In the meantime if you would like to discuss how implementing a membership solution can enable you to communicate with your members through social media platforms or if you would just like to discuss your membership software requirements then please call us on &lt;strong&gt;0800 342 3060&lt;/strong&gt; or email us; &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.com"&gt;membership@silverbear.com&lt;/a&gt; &lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt; &lt;/p&gt;
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      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx">CRM</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/31/Can-Twitter-Really-Be-Used-to-Communicate-with-Your-Members.aspx#Comments</comments>
      <slash:comments>13</slash:comments>
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      <pubDate>Wed, 26 Oct 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=31</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/40/Default.aspx">Membership organisation</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/4/Default.aspx">Membership software</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/24/Default.aspx">membership solution</blog:tag>
    </item>
    <item>
      <title>Should Membership Organisations Use Twitter To Communicate with Their Members?</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/30/Should-Membership-Organisations-Use-Twitter-To-Communicate-with-Their-Members.aspx</link>
      <description>Engaging with your members is a vital part of managing a successful association. Communicating effectively with your members is not easy, it can be complicated, time consuming and prone to errors.&lt;br /&gt;
&lt;br /&gt;
As a membership organisation, whether you are a charity or other membership group requires membership managers to communicate constantly:&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;To prospect members – promoting the association, highlighting offers &amp; benefits, engaging with prospect members in general &lt;/li&gt;
    &lt;li&gt;To current members  -  Showing the member value of their membership and ensuring they are aware of everything the association is doing and offering &lt;/li&gt;
    &lt;li&gt;When holding events - Promoting events, selling sponsorship, providing the costs, timings, and location and agenda items. Answering member questions and directing them to the right places, promoting member engagement and interaction during the event. Then getting feedback from members and exhibitors, promoting the event to those who didn’t attend, thanking speakers and guests for their input etc. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;So as a membership organisation you need to consistently deliver and maintain a high level of communication. Updating members via different communication mediums, such as; website, email, post and telephone takes up a lot of time and it can mean that sometimes the smaller and less important updates are not being communicated at all due to the difficulty of managing and updating these mediums.&lt;br /&gt;
&lt;br /&gt;
This really isn’t good enough, as members want have the right to know the correct information and updates as soon as they happen no matter which communication medium they prefer. Members are demanding more from their membership, they are looking to network with other members, attend events, listen to speakers and engage in the presentations and discussions. The world has become more involved and engaged and it’s important that associations are able to keep up with this trend.&lt;br /&gt;
&lt;br /&gt;
Can Twitter really be used?&lt;br /&gt;
&lt;br /&gt;
Launched in 2006 Twitter has experienced incredible growth, with over 175 million registered accounts, with over 4 million tweets posted per hour, adding up to over 95million tweets being written every day. Twitter is becoming more commonplace for many people and businesses worldwide. So where do you begin? The first thing you need to do is decide what kind of Twitter account to open. If you are a large membership organisation that has a number of different membership types, then it would be advisable to open an account dedicated to each membership segment. For a smaller membership association a general corporate account might be better.&lt;br /&gt;
&lt;br /&gt;
Throughout our Twitter blog series, which we will be posting over the next couple of weeks, we will be covering the following topics:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;How twitter can be used &lt;/li&gt;
    &lt;li&gt;Hashtags &lt;/li&gt;
    &lt;li&gt;Generating a high quality network &lt;/li&gt;
    &lt;li&gt;What to tweet about? &lt;/li&gt;
    &lt;li&gt;Managing your twitter account &lt;/li&gt;
    &lt;li&gt;Responding to negative tweets &lt;/li&gt;
    &lt;li&gt;Tools to help you manage your twitter account &lt;/li&gt;
    &lt;li&gt;Twitter &amp; membership software &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you would like to learn more about how implementing a membership software can help you communicate more effectively with your members then please call us on &lt;strong&gt;0800 342 3060&lt;/strong&gt; or email us on &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.com"&gt;membership@silverbear.com&lt;/a&gt;     &lt;/p&gt;
&lt;br /&gt;
&lt;strong&gt;Share this:&lt;/strong&gt;
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      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx">CRM</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/5/Default.aspx">Social Media</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/30/Should-Membership-Organisations-Use-Twitter-To-Communicate-with-Their-Members.aspx#Comments</comments>
      <slash:comments>12</slash:comments>
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      <pubDate>Wed, 12 Oct 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=30</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/38/Default.aspx">Scoail media</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/39/Default.aspx">twitter</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/4/Default.aspx">Membership software</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/3/Default.aspx">membership organisations</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/5/Default.aspx">membership solutions</blog:tag>
    </item>
    <item>
      <title>Polishing the Crown Jewels - Is the Quality of your Data Clean?</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/27/Polishing-the-Crown-Jewels-Is-the-Quality-of-your-Data-Clean.aspx</link>
      <description>&lt;p&gt;Accurate Data! Clean Data! Up to date Data! For any customer focused organisation and probably most especially for membership organisations, data is an essential ingredient to delivering a top class service to your members or customers. Being able to keep your data clean and de-duped can be a very difficult and not to mention time consuming task unless it is planned for and built into the day to day management of membership information.&lt;/p&gt;
Membership data comes from several sources:&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;Business cards collected at events&lt;/li&gt;
    &lt;li&gt;Website form submissions&lt;/li&gt;
    &lt;li&gt;Completed membership forms&lt;/li&gt;
    &lt;li&gt;Details provided via telephone or email&lt;/li&gt;
    &lt;li&gt;Faxes received&lt;/li&gt;
    &lt;li&gt;And many other conduits&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Can I hear everyone shouting “a centralised repository”? This is a key requirement for core membership organisations to manage their data. There really is nothing more damaging and unprofessional to a members view of an organisations perception of them, than being mistakenly communicated to by two areas of the same organisation who hold different views of a members details. Therefore having a clean, accurate “single view of truth” is fundamental. &lt;/p&gt;
How do you get your data clean and once clean how do you keep your data clean? The foundation of any data management strategy is a periodic mass data cleanse exercise, this involves taking all the key data – at an organisation and/or individual level – and de-duplicates the data against itself and then cleans key data fields against established key reference data. For example:&lt;br /&gt;
&lt;ol&gt;
    &lt;li&gt;Validates addresses against the post code data file&lt;/li&gt;
    &lt;li&gt;Validates that phone numbers are in the right format and have the right std code for the location given&lt;/li&gt;
    &lt;li&gt;Validates that email addresses are in the correct format and have valid domain names associated to them&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;This cleansing of data, periodically, will ensure you have a clean base/foundation to develop going forward.&lt;/p&gt;
&lt;p&gt;Read the second part of our blog post, where we will look into how to keep your data clean, accurate and up to date.  If you would like to learn more about Silverbear Membership’s Data Quality Management feature then please contact us:  &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.com"&gt;membership@silverbear.com&lt;/a&gt; or call us 0800 342 3060.&lt;/p&gt;
&lt;strong&gt;Share this:&lt;/strong&gt;&lt;br /&gt;
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&lt;!-- Place this tag where you want the +1 button to render --&gt;
&lt;g:plusone annotation="inline"&gt;&lt;/g:plusone&gt;
&lt;!-- Place this render call where appropriate --&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/27/Polishing-the-Crown-Jewels-Is-the-Quality-of-your-Data-Clean.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: Membership software,data quality,membership management,membership solutions,crm,database&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx">CRM</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/27/Polishing-the-Crown-Jewels-Is-the-Quality-of-your-Data-Clean.aspx#Comments</comments>
      <slash:comments>16</slash:comments>
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      <pubDate>Tue, 13 Sep 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=27</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/4/Default.aspx">Membership software</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/35/Default.aspx">data quality</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/5/Default.aspx">membership solutions</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/36/Default.aspx">crm</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/37/Default.aspx">database</blog:tag>
    </item>
    <item>
      <title>Meet us at the Association Congress 2011!</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/25/Meet-us-at-the-Association-Congress-2011.aspx</link>
      <description>Silverbear Membership are excited to be exhibiting at the Association Congress 2011.
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img width="180" height="82" alt="Association Congress logo" style="float: right; margin-left: 7px;" src="/Portals/0/Association%20Congress%20Logo.gif" /&gt;Now in its fifth year, the Association Congress is a firm fixture for all those serious about the the growth of their associations, events and publishing. The London based exhibition is growing in size, support and esteem and is essential attendance for all association and membership organisations in the UK.&lt;/p&gt;
&lt;p&gt;
There will be 3 tracks over 2 days enabling the multi job titles and industry sectors attending to find their niche.
&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;
Delegates attending the Conference &amp; Event Management Stream will learn how to:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Build a successful conference model&lt;/li&gt;
    &lt;li&gt;Maximise revenues by attracting more delegates and exhibitors/sponsors&lt;/li&gt;
    &lt;li&gt;Learn how to use social media as a marketing tool &lt;/li&gt;
    &lt;li&gt;Add value to existing events and improve ROI&lt;/li&gt;
    &lt;li&gt;Develop hybrid and digital events&lt;/li&gt;
    &lt;li&gt;Create and build successful marketing campaign for their events&lt;/li&gt;
    &lt;li&gt;Add value to the products for members and sponsors&lt;/li&gt;
&lt;/ul&gt;
&lt;strong&gt;Delegates attending the Technology Stream will learn how to:&lt;/strong&gt;
&lt;ul&gt;
    &lt;li&gt;Improve the community’s engagement &lt;/li&gt;
    &lt;li&gt;Generate additional revenues and reduce operational costs&lt;/li&gt;
    &lt;li&gt;Avoid common mistakes when selecting and investing in the right technology&lt;/li&gt;
    &lt;li&gt;Maximise efficiency and minimise risks&lt;/li&gt;
&lt;/ul&gt;
&lt;strong&gt;Delegates attending the Membership Stream will learn how to:&lt;/strong&gt;
&lt;ul&gt;
    &lt;li&gt;Increase the member’s engagement&lt;/li&gt;
    &lt;li&gt;Reduce the risk of losing members&lt;/li&gt;
    &lt;li&gt;Increase the value of membership&lt;/li&gt;
&lt;/ul&gt;
&lt;strong&gt;Delegates attending the Strategy Stream will learn how to:&lt;/strong&gt;
&lt;ul&gt;
    &lt;li&gt;Design business plans focused on creating new products and revenue streams&lt;/li&gt;
    &lt;li&gt;Develop  professional development programmes and online products&lt;/li&gt;
    &lt;li&gt;Exploit the new opportunities created by social networking&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;strong&gt;Silverbear Membership will be there on stand 38. We've been able to negotiate a reduction of £100 on a two-day pass and £50 on a one day pass to the event. To obtain this discount, please call us on 0800 342 3060 or email &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.co.uk"&gt;membership@silverbear.co.uk&lt;/a&gt;.&lt;/strong&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/25/Meet-us-at-the-Association-Congress-2011.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: Association Congress,membership management,exhibition,conference,london,2011&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/25/Meet-us-at-the-Association-Congress-2011.aspx#Comments</comments>
      <slash:comments>15</slash:comments>
      <guid isPermaLink="true">http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/25/Meet-us-at-the-Association-Congress-2011.aspx</guid>
      <pubDate>Fri, 08 Jul 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=25</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/27/Default.aspx">Association Congress</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/28/Default.aspx">exhibition</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/29/Default.aspx">conference</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/30/Default.aspx">london</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/31/Default.aspx">2011</blog:tag>
    </item>
    <item>
      <title>Emotions in motion – the true membership currency</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/24/Emotions-in-motion-the-true-membership-currency.aspx</link>
      <description>&lt;p&gt;As consumers all of us form purchasing decisions dependent on a number of criteria&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Do we need this item?&lt;/li&gt;
    &lt;li&gt;Can we afford what we want?&lt;/li&gt;
    &lt;li&gt;Are we comfortable about buying it from this outlet or person?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Several of the standards are empiric i.e. Do we possess the cash available, but the majority of the criteria are, usually, emotional:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Do we “like” what we are buying?&lt;/li&gt;
    &lt;li&gt;Do we “feel” comfortable about purchasing it&lt;/li&gt;
    &lt;li&gt;Do we “feel” valued by the person offering it to us, and so on&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;We may buy an item one day because we “feel” good about it, but not buy the identical thing on an alternative day because our feelings are different and we don’t feel so good about it. In the majority of cases, our “feeling good about it” position has nothing at all to do with the artefact or service itself but more to do with our overall emotional condition.&lt;/p&gt;
&lt;p&gt;This emotional side of things plays a vital part in becoming and remaining a member of a membership association. In 1943 Abraham Maslow published his concept on the human hierarchy of needs in a paper called “A theory of human motivation”. The fundamental premise was that as humans we’ve got a hierarchy of needs that must be fulfilled before we will move to the next stage of need.&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img width="271" height="183" alt="Maslow Hierarchy of Needs &amp; Membership Management" src="/sbmembershipsite/Portals/0/Maslow-Pyramid.gif" /&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/p&gt;
&lt;div style="text-align: left;"&gt;At the foundation of Maslow’s pyramid of needs are the “&lt;strong&gt;physiological needs&lt;/strong&gt;”. These are the basics – the need to survive – and everything else is secondary to these. After that we’ve got the “&lt;strong&gt;security needs&lt;/strong&gt;”, these are central for survival but aren’t as important as the physiological needs. On top of the security needs, we’ve the “&lt;strong&gt;social needs&lt;/strong&gt;”. These are the needs concerning to belonging, love and affection and relate to our need for companionship and acceptance. Above social needs, we have our “&lt;strong&gt;esteem needs&lt;/strong&gt;”. After we have achieved the initial three levels of need, our feeling of value and worth will become increasingly important, and leads to the fifth level. This being “&lt;strong&gt;self actualising&lt;/strong&gt;” needs where we’re concerned with personal development and fulfilling our overall potential.&lt;br /&gt;
&lt;br /&gt;
This rather short outline of Maslow’s hierarchy of needs provides an outline for analysing why people join membership organisations, why they continue to remain members, and why they gain emotional value from their membership, going forward. It also supplies us an instrument for reviewing, from an emotional standpoint, why people cease being members and supplies us a way of reviewing how the membership offering needs to change to meet a members emotional needs.&lt;br /&gt;
&lt;br /&gt;
At the basic – physiological needs – level, someone might need to be part of a membership organisation in order to play a part in his or her career, or to meet fellow enthusiasts regarding their preferred leisure pastime. Away from the basic need to be a member, our security needs are usually met by membership organisations informational platforms – advice lines, guidance, etc.  The social needs are met by the membership engagement and community elements of a membership organisation. Being an engaged member meets these social needs. As we engage with fellow members and the membership organisation, and are asked to take part in committees, submit whitepapers, speak at conferences, contribute to forums, etc as a result we meet our “esteem” needs and are recognised by our peers. At the highest level – the “self -actualising” level – members are actively working with the membership organisation and commonly fulfilling roles within that organisation such as board member, committee chairperson, regional co-ordinator, etc.&lt;/div&gt;
&lt;p&gt;For any membership organisation, it is normally possible to plan separate membership grades and years of membership to the hierarchy “pyramid” and to plot a member’s advancement up the pyramid. It is just as possible, and actually vital, to identify those aspects of membership that go to address each of the levels of the pyramid. Where there is no alignment between a membership organisations overall offering and the lowest level of the pyramid, there is unlikely to be much of a membership base. There is no compelling motive to join, and definitely no long term grounds to remain a member, in terms of meeting basic emotional needs. At the other end of the extreme, where members are profoundly engaged and involved with a membership organisation and with each other, and where the value can be clearly experienced, there is little chance of members leaving an association and more probability of them recommending it to their friends.&lt;/p&gt;
&lt;p&gt;Producing an “emotions” map, and aligning it to their current and future membership journeys and experiences, is increasingly being used by enlightened membership organisations to make certain that not only do they meet the “procedural” needs of their association base but also their “emotional” requirements. It is undoubtedly clear that addressing the emotional side of membership management is as critical, and arguably is much more important, as any other feature of membership management – such as renewal management or financial management – in attracting and retaining members on a long term basis. The more a membership organisation can tackle an individual’s emotional requirements the more probable they are to keep hold of that member, acquire more value from that member, and have that member suggest that his peers join the association – all of the crucial ingredients for building a successful membership organisation.&lt;/p&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/24/Emotions-in-motion-the-true-membership-currency.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: maslow hierarchy of needs pyramid,membership enagement,membership management,Membership software&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/4/Default.aspx&gt;Online Community&lt;/a&gt;&lt;/div&gt;</description>
      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx">Membership Software</category>
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/4/Default.aspx">Online Community</category>
      <comments>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/24/Emotions-in-motion-the-true-membership-currency.aspx#Comments</comments>
      <slash:comments>20</slash:comments>
      <guid isPermaLink="true">http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/24/Emotions-in-motion-the-true-membership-currency.aspx</guid>
      <pubDate>Tue, 26 Apr 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=24</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/25/Default.aspx">maslow hierarchy of needs pyramid</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/26/Default.aspx">membership enagement</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/4/Default.aspx">Membership software</blog:tag>
    </item>
    <item>
      <title>Why your membership software must integrate with your other business systems – part 2</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/23/Why-your-membership-software-must-integrate-with-your-other-business-systems-part-2.aspx</link>
      <description>&lt;div class="post-content"&gt;
&lt;p&gt;Following on from last week’s blog post about the features of membership software, this week we’ll discuss what the core benefits are and what the important integration points are.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The key benefits of membership management software can be summed up into main points:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;Increase membership acquisition and retention&lt;/li&gt;
    &lt;li&gt;Increase financial control over membership subscriptions and activities&lt;/li&gt;
    &lt;li&gt;Engage with members in a more appropriate way&lt;/li&gt;
    &lt;li&gt;Communicate in a more efficient way&lt;/li&gt;
    &lt;li&gt;Manage events more efficiently&lt;/li&gt;
    &lt;li&gt;Provide more value to members&lt;/li&gt;
    &lt;li&gt;Improve membership loyalty&lt;/li&gt;
    &lt;li&gt;Cut costs&lt;/li&gt;
    &lt;li&gt;Increase control and visibility&lt;/li&gt;
    &lt;li&gt;Gather membership intelligence&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Many of these benefits are reliant on the ability to integrate the membership software with back end office systems and the corporate website.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Linking the corporate website with the membership software&lt;/strong&gt; improves the level of service to both the organisation and to members. It means that members can interact with the member organisation without knowing they’re being processed via an external solution – this reduces confusion and increases the level of trust the member has. All corporate branding and messaging will remain the same without any intervention from the IT department.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership software should also be able to integrate seamlessly with finance solutions.&lt;/strong&gt; One of the key benefits is the ability to take payments online via the integration with the website. This might be for new member subscriptions, membership renewals or the payment for events or member merchandise. Taking the member manager out of this equation can save the organisation huge amounts of time and money. Linking the membership solution to the finance solution means that any member transactions are recorded in the finance system automatically. This can trigger pre-set workflows, such as the creation and delivery of invoices, receipts or other financial documents or communication. The finance system can also be updated to show payments have been made – meaning that a full, up to date view of the member record can be made at any time. This sophisticated level of integration not only saves time and money, but is a much more efficient way of handling financial transactions and reduces the likelihood of errors – giving the member an improved level of service.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership solutions can also be integrated in the same way to the corporate CRM&lt;/strong&gt; (customer relationship management) solution. This means that new members will have records created automatically and any member activities or changes will be logged automatically. This is a huge time saver for the member manager, and means that anyone in the business can access a member record at any time, knowing that it is 100% up to date. Membership software solutions often give members their own member profile; so they can actively manage their own record, ensuring all contact details, membership level and preferences are correct at all times.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Silverbear &lt;a href="http://www.silverbearmembership.co.uk/"&gt;Membership Management software&lt;/a&gt; is part of the portfolio of solutions from Silverbear Ltd. Employed within societies and membership organisations throughout the UK, it helps organisations to build, define, examine, inform and communicate with existing and potential members.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Silverbear is helping membership organisations on a daily basis. For more information on Silverbear Membership Management solution and the benefits of membership management software, visit our website: &lt;a href="http://www.silverbearmembership.co.uk/"&gt;http://www.silverbearmembership.co.uk&lt;/a&gt;, email &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.co.uk?subject=Please%20Contact%20Me"&gt;membership@silverbear.co.uk&lt;/a&gt; or call 01483 301 333.&lt;/strong&gt;&lt;/p&gt;
&lt;/div&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/23/Why-your-membership-software-must-integrate-with-your-other-business-systems-part-2.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: managing your members,member software integration,membership communication,membership crm,membership management,membership management software,membership solutions&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
      <author />
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      <pubDate>Wed, 23 Feb 2011 00:00:00 GMT</pubDate>
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      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/1/Default.aspx">managing your members</blog:tag>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/22/Default.aspx">member software integration</blog:tag>
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    <item>
      <title>Why your membership software must integrate with your other business systems – part 1</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/22/Why-your-membership-software-must-integrate-with-your-other-business-systems-part-1.aspx</link>
      <description>&lt;p&gt;Membership organisations that rely on the acquisition and retention of members are now turning to technology to help manage their members and provide a higher quality service. Membership software can provide huge cost and time savings, but it is vital that it can be integrated into back end systems such as the finance system, CRM and the corporate website. These blog posts discuss the benefits of membership software and the specific benefits provided when it is integrated into key back end office applications.&lt;/p&gt;
&lt;h3&gt;Part One – The Key Features of Membership Software&lt;/h3&gt;
&lt;p&gt;Many membership organisations are taking advantage of the benefits of technology by employing the use of membership software. Membership software enables member managers to organise, oversee and control their membership base with improved levels of efficiency and visibility. It can help to boost member enrolments and help reduce the number of members that fail to renew their subscription.  More often than not it pays for itself through the increase in membership acquisition and retention.&lt;/p&gt;
&lt;p&gt;Membership software comes in all shapes and sizes, but for organisations that rely on their membership base, it’s important that they have a solution that caters for all their needs. Businesses such as associations, charities, schools and universities, trade unions, institutions and societies all rely on the attainment and renewal of their members, and so must provide value to their membership base. This can be achieved through the use of membership software.&lt;/p&gt;
&lt;p&gt;A well rounded membership solution should include:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership Management: &lt;/strong&gt;Manage membership subscriptions and renewals, whilst adding and processing new members with ease. Capture member data including activities undertaken, training course attendance and accreditations, event attendance etc.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership Communication: &lt;/strong&gt;Create close and personalised relationships with members by communicating with them via a variety of integrated platforms – email, social media, website etc.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership Events: &lt;/strong&gt;Create and manage successful events with an integrated event management module. Send targeted e-invites, allow members to register on the corporate website, handle invoicing and payments automatically, and organise all event resources from one central solution.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Flexible Invoicing and Finance Management: &lt;/strong&gt;Integrate with the back end finance solution enabling the organisation to fully automate subscriptions, the sending of renewal invoices, and deactivation of subscriptions following non-payment. Membership software should also support multi-currency and integration with major financial systems.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Membership Analysis and Reporting: &lt;/strong&gt;A comprehensive and extendable suite of management and business intelligence reports providing all the information required to review past performance and plan for the future.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;So we can see that membership software has the ability to manage a wide range of member activities. Giving membership managers access to these tools gives them an increased level of control and visibility and can also free their time up to spend on more strategic tasks. Providing a more efficient service to members also helps to increase membership satisfaction.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Part 2 will focus on the benefits of membership software and the key integration points you need to consider before investing in a solution. If you can’t wait for part two (which will be coming next week), get in touch with us today – email &lt;a href="http://www.silverbearmembership.co.ukmailto:membership@silverbear.co.uk?subject=Please%20Contact%20Me"&gt;membership@silverbear.co.uk&lt;/a&gt; or call 01483 301 333.&lt;/strong&gt; &lt;/p&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/22/Why-your-membership-software-must-integrate-with-your-other-business-systems-part-1.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: managing your members,member software integration,membership communication,membership crm,membership management software,Membership software,membership solutions&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
      <author />
      <category domain="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx">CRM</category>
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      <pubDate>Wed, 16 Feb 2011 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=22</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/1/Default.aspx">managing your members</blog:tag>
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      <title>Microsoft Dynamics CRM Online Brings Enhanced Capability to Silverbear Customer Experience Management Software</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/21/Microsoft-Dynamics-CRM-Online-Brings-Enhanced-Capability-to-Silverbear-Customer-Experience-Management-Software.aspx</link>
      <description>&lt;div class="post-content"&gt;
&lt;p&gt;With Microsoft’s launch of Dynamics CRM Online earlier this week, Silverbear have already made this available within Silverbear’s CRM and Membership Management software solutions. This reflects our alignment with Microsoft and the highest level of competence and expertise with Microsoft technologies.&lt;/p&gt;
&lt;p&gt;Our leading edge customer experience management platform now includes:&lt;/p&gt;
&lt;p&gt;- Increased visibility of data through new real time dashboarding and advanced visual reporting capabilities&lt;br /&gt;
- Enhanced customisation to provide individual views tailored to specific roles or teams&lt;br /&gt;
- Enhanced work flows to provide more control over business processes&lt;br /&gt;
- Additional onscreen workflow through guided dialog sessions for key business processes&lt;/p&gt;
&lt;p&gt;This enhanced Silverbear solution brings together effective CRM, membership and customer database management to efficiently run an organisation in a familiar, intelligent and connected environment.&lt;/p&gt;
&lt;p&gt;The on-premises and partner-hosted versions of Microsoft Dynamics CRM 2011 will be globally available on 28th February 2011, so watch this space for more information…&lt;/p&gt;
&lt;/div&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/21/Microsoft-Dynamics-CRM-Online-Brings-Enhanced-Capability-to-Silverbear-Customer-Experience-Management-Software.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: membership communication,membership communities,membership crm,membership management,membership management software,membership organisations,Membership software,membership software UK,membership solution,membership solutions&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
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      <pubDate>Wed, 19 Jan 2011 00:00:00 GMT</pubDate>
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      <title>Improve Membership Reporting to Identify Trends, Track KPIs &amp; Shape Future Strategies</title>
      <link>http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/20/Improve-Membership-Reporting-to-Identify-Trends-Track-KPIs-Shape-Future-Strategies.aspx</link>
      <description>&lt;p&gt;Are you a membership organisation? Then you understand that maintaining and growing your membership base as well as understanding your existing members is crucial. Why do members join and why do they leave? Trying to capture and then report on this information can be done by utilising a membership management software solution allowing you and your membership team to create and run sophisticated reports helping you to understand your members and strategise plans for future growth.&lt;/p&gt;
&lt;p&gt;This blog post will out like how you can improve your membership reporting to identify trends and track KPIs.&lt;/p&gt;
&lt;p&gt;If you are like most membership organisations then you probably manage your membership base through a series of spreadsheets and databases. Although this can do the job, it can be inefficient and makes it difficult to track key performance indicators (KPIs). Many membership managers complain of not being able to drill down into membership data – making it difficult to analyse trends and predict future subscription rates and membership behaviour.&lt;/p&gt;
&lt;p&gt;Membership management software is one way to tackle this problem. All high quality membership solutions should come with sophisticated built in reporting and analysis tools. These reporting modules allow you to create hundreds of interactive reports which can be generated and exported at a click of a button at any time.&lt;/p&gt;
&lt;p&gt;So as a membership manager what KPIs should you be tracking? Here are some of the most popular ones:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;strong&gt;Renewal dates: &lt;/strong&gt;Look at the number and type of member that renews their membership year on year.
    &lt;ul&gt;
        &lt;li&gt;Are there any trends in the type of member that always renews?&lt;/li&gt;
    &lt;/ul&gt;
    &lt;ol&gt;(Geographically, demographically, job title, member history (such as events attended, length of membership, amount of engagement) etc.&lt;/ol&gt;
        &lt;ul&gt;
            &lt;li&gt;What causes them to renew?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;ul&gt;
            &lt;li&gt;When do they renew?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;ul&gt;
            &lt;li&gt;How do they like to renew?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;ul&gt;
        &lt;li&gt;&lt;strong&gt;Expiration rates:&lt;/strong&gt; Understanding why members decide to leave your organisation is important if you wish to reduce this rate.
        &lt;ul&gt;
            &lt;li&gt;Why do some members let their membership expire and not renew?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;ul&gt;
            &lt;li&gt;What kind of communication is going out to these members? Of this communication, what is successful at getting past members to join again?&lt;/li&gt;
            &lt;li&gt;Why are members leaving and what can be done to reduce this rate?&lt;/li&gt;
            &lt;li&gt;What is done to try and bring old members back into the organisation?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;ul&gt;
        &lt;li&gt;&lt;strong&gt;Reporting on membership payments:&lt;/strong&gt; Cash flow is vital to organisations and this is an important KPI.
        &lt;ul&gt;
            &lt;li&gt;How do members pay? What options are they given?&lt;/li&gt;
            &lt;li&gt;Do most pay online, via the phone, in person etc?&lt;/li&gt;
            &lt;li&gt;Is there a particular trend between payment methods and membership renewal?&lt;/li&gt;
            &lt;li&gt;How many members pay by direct debit? Does this have an impact on membership renewal rate?&lt;/li&gt;
            &lt;li&gt;Are you suffering from a high rate of late payments?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;ul&gt;
        &lt;li&gt;&lt;strong&gt;Understand subscription trends:&lt;/strong&gt; Understanding who your members are is key to growing your membership base.
        &lt;ul&gt;
            &lt;li&gt;Who subscribes – create profiles based on your member demographics, geography or job title.&lt;/li&gt;
            &lt;li&gt;Are there particular groups of people that make a large volume of your members?&lt;/li&gt;
            &lt;li&gt;Is this something that can be exploited to help grow your membership base in this area?&lt;/li&gt;
        &lt;/ul&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;ul&gt;
        &lt;li&gt;&lt;strong&gt;Event management reports:&lt;/strong&gt; Events can be an important way of adding value to your membership offering. Being able to analyse event performance can help improve member attendance and help shape future event strategy.
        &lt;ul&gt;
            &lt;li&gt;Do you hold member events, if so, are they well subscribed?&lt;/li&gt;
            &lt;li&gt;What events have the most delegates?&lt;/li&gt;
            &lt;li&gt;Do you find a large number of members drop out at the last minute?&lt;/li&gt;
            &lt;li&gt;What events are oversubscribed and how many of these are hosted per year?&lt;/li&gt;
            &lt;li&gt;Are there particular trends regarding popular events – guest speakers, venue, location etc.&lt;/li&gt;
        &lt;/ul&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;p&gt;Being able to create custom reports that show the above information is vital if membership managers want to proactively maintain and grow their membership base. Getting this information from traditional sources is possible, but it can be slow and protracted. A membership software solution can host these reports and automatically and instantly create them as and when required. &lt;/p&gt;
    &lt;p&gt;As well as creating the reports, reports can be exported in all popular mediums – CSV, Excel and PDF for easy analysis and interpretation. Graphs can be created at the click of a button which can be a useful tool when putting together presentations and reports for senior management.&lt;/p&gt;
    &lt;p&gt;The advancements in technology also mean that membership software solutions can be hosted on the cloud. This means that membership managers can gain access to the reporting and analysis module wherever they are as long as they have internet access. This is becoming increasingly important as membership organisations become more flexible in their working practices. Hosting the solution on the cloud also removes the requirement for IT involvement as all upgrades and maintenance is handled by the software provider – helping to contribute to an extremely fast return on investment (ROI). Most membership organisations should see and ROI of between 6-12 months when implementing a membership software solution.&lt;/p&gt;
    &lt;p&gt;If you would like more information from Silverbear regarding our membership software solution then please &lt;a href="http://www.silverbearmembership.co.uk/contact.aspx" target="_blank"&gt;contact us.&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/EntryId/20/Improve-Membership-Reporting-to-Identify-Trends-Track-KPIs-Shape-Future-Strategies.aspx&gt;More ...&lt;/a&gt;&lt;div class="tags"&gt;Tags: membership management,membership management software,membership organisations,membership reporting software,Membership software,membership software UK,membership solution&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/1/Default.aspx&gt;CRM&lt;/a&gt;&lt;/div&gt;&lt;div class="category"&gt;Category: &lt;a href=http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/CatID/3/Default.aspx&gt;Membership Software&lt;/a&gt;&lt;/div&gt;</description>
      <author />
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      <pubDate>Fri, 17 Dec 2010 00:00:00 GMT</pubDate>
      <trackback:ping>http://www.silverbearmembership.co.ukDesktopModules/BlogTrackback.aspx?id=20</trackback:ping>
      <blog:tag blog:url="http://www.silverbearmembership.co.uk/SilverbearBlog/tabid/106/TagID/18/Default.aspx">membership management</blog:tag>
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