Welcome to the September 2011 issue of Silverbear Membership News. In this issue we look at when and how to use technology for membership management and the importance of making sure that any technology solution you use supports the goals of your organisation, rather than creating its own challenges, or even worse, being a hindrance and of no real benefit! We also look at Continuous Professional Development (CPD) and how this can be best managed by both the member and your organisation. Finally, we would like to announce our new eBook providing a comprehensive view of the role that social media plays in the events and membership industries. The eBook can be requested, free, through this issue of Silverbear Membership News.
Polishing the Crown Jewels - Data Quality Management
Maintaining an accurate, up to date and clean store of membership data is an essential ingredient in being able to deliver the kind of customer experience that a member expects. But keeping data clean, de-duplicated, and up to date, is no easy task unless it is planned for and built into the day to day management of membership information.
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Using Twitter to Communicate with Members
Member communication is a vital part of managing a successful association, but ensuring that a consistently high level of communication is maintained can be difficult. Find out how Twitter can add value to your communications.
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Managing Continuous Professional Development (CPD)
Keeping up to date with professional accreditations and CPD can be an onerous task for both the individual and member organisation. Learn how to give your members the power to manage their own training, courses, exams and events through a self service portal and back office systems.
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Social Media and Event Management - Silverbear's Free eBook
Social media is an effective way to reach a wider audience than you would normally have access to. Not only is it a popular tool for many individuals, most of them are also free to use, making it one of the most cost effective marketing mediums out there. Used carefully and appropriately, membership managers can utilise the popularity of these tools to help boost the success of their events.
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Opportunities and Challenges of the Cloud in the Not for Profit Sector
Everyone is talking about 'the Cloud', but what does this actually mean, and how does it affect the Not for Profit sector?
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Are You Using Technology for Technology's Sake?
It's important that technology is employed for the right reasons, and adopting technology without careful planning can lead to costly mistakes. Find out how to avoid common pitfalls and ensure the technology you use is adding value to your organisation.
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